In a recent article, Nokia: 'Say goodbye to the apps phone... Nokia's EVP of services Tero Ojanpera stated that "We are moving to a place where your mobile device will be able to offer a limitless amount of context and personalisation in real-time,"
I completely agree that useful context is the future of user information. Think about it. In ancient societies, people's lives were lived in useful context. In the villages where they lived, information about the weather, crops, hunting, family, health, leadership, conflicts, history, and societal relationships were basically ever-present. A human did not need to look far to find needed information or context. Useful context was always present or easily accessible with the human powers or sight, taste and sound.
Now roll the clock forward to our time. Our digital world has enabled us to be aware of events across the globe, way beyond our normal human capabilities of natural perception. We can choose the communities to which we belong, only connected by an Internet connection. With a click of a button, we can become overwhelmed with information that is not connected to our context.
In our development of News Patterns, we enable our users to create a useful context, that serves as a lens through which they can collect and interpret news that might be relevant to themselves. No single News Radar attempts to be definitive on each news fact. Rather, News Radars create the environment that increases the probability that useful trends will be perceived and investigated further. In a sense, News Patterns is creating a continuous environment where a user can continually perceive his/her market or political space in a useful context, just as villages of old provided context for early human civilizations.
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