Sunday, April 1, 2012

Animation Innovations for News Patterns Radar Interfaces

In early February of this year, we added new animation layers to our News Radar interfaces. These animations were written in HTML5 so that they could be displayed across the widest range of Internet devices. We had three primary objectives:
* Connect the narrative of "swarm intelligence" with our radar visualizations
* Use movement to guide users to the most potentially relevant news and patterns
* Continue our progression to a video game like interface

The following image is a snap-shot of one of our animated News Radars.  Because this is a static blog page, movements are not active. Nevertheless, an active version of this News Radar can be seen at this location: Example Animated News Radar: Tablet Ecosystem
News Radar Example


Since each News Radar can represent thousands of news articles, the addition of moving objects captures the feeling that the radar is composed of many of these articles. The nature of the movements draws attention to highly relevant competitive topics and important connections among topics. As the volume and intensity of object movements increase, so too does the probability that these topics and connections deserve more attention.

And once desired attention is focused on these movements, News Pattern members/clients can "play" the interface with instantaneous drill-downs to the actual news and social media that might be most relevant for reading. This ability to play the news interface enables an extremely fast process for gaining high level overviews of a competitive environment while focusing on the most relevant news.

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