Sunday, May 27, 2012

The World's First Video Game Interface for News & Social Media Alerts

Always an engineer at heart, I have always been inspired by the addition of useful visual imagery as part of decision support and analysis.  In fact I started my career with Structural Dynamics Research Corporation (SDRC) as a co-op student using advanced dynamic visualization of vibrating structures as part of engineering designs.  SDRC was a leader in what we now call CAD or computer assisted design. Today, in the era of BIG DATA, it is an imperative to integrate visualizations into decisions that cannot be accomplished with text readouts alone.  News Patterns (aka Netro City Design) was founded on this vision of visualizations and decision support.

As our developments in visualizations grew, it became obvious that the CAD metaphor for news insights was insufficient.  For example, CAD solutions do not necessarily take into account the real-time and dynamic nature of changing situations found in competitive news patterns.  A metaphor more dynamic and interactive was required.  And that metaphor was the Video Game.



The logical foundation of detecting news based competitive patterns with a video game interface starts with these simple ideas:
  • Faster- Our brains perceive patterns at 10,000,000 bits/second versus we read at only 200 bits/sec.
  • Superior Insights- Movements can highlight important alerts and emerging trends.
  • Intriguing- Videos, animations  and interactions earn attention that static displays cannot.  (Especially next generation members.)
  • Winning- News Pattern network members read news to be better competitors.  Video game interface reinforces the idea of competitive advantage.
Members of News Patterns read news to win in their business, political, financial or societal security jobs.  There are always competitive forces that hinder their successes. Nevertheless, with the greater visibility of competitive patterns based on real-time news, our members can see more and react more quickly by interacting with our News Radar interfaces as they would play a video game.

 

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